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empower Website Report

Collection Period: Jun 8, 2009 - Jan 9, 2025
Compare Against Another Website

Website Overview

Year Founded

1891

Employee Count

> 10,000

Website Category

Finance/Finance

Traffic Report

Average Total Page Views

100
580,957

Average Monthly Visitors

100
318,510

Average Visit Duration

100
52 sec

Average Pages per Visit

92
1.82

Average Bounce Rate

100
0.52%

Traffic Trends

Traffic Sources

  • Direct49.75%
  • Search31.93%
  • Referrals10.98%
  • Paid Referrals5.25%
  • Social1.98%
  • Mail0.10%

Traffic Countries

Rankings

Global Ranking

176,691

Highest Traffic Country Ranking

34,173

Category Ranking

2,446

Engagement Metrics

Bounce Rate0.52%
Avg. Visit Duration0m 52s
Pages per Visit1.82

Relevant Keywords Report

Performance Report

First Contentful Paint

90
924.02 ms

Largest Contentful Paint

6
5383.87 ms

Total Blocking Time

71
242.00 ms

Total Load Time

84
1464.50 ms

Core Web Vitals

Google Page Speed Insights Key Metrics

Performance Score

Detailed breakdown of performance metrics
First Contentful Paint (FCP)
0.9 s
Largest Contentful Paint (LCP)
5.4 s
Total Blocking Time (TBT)
240 ms
Cumulative Layout Shift (CLS)
0.972
Speed Index
1.5 s
Time to Interactive (TTI)
5.4 s
Max Potential First Input Delay (FID)
190 ms

Resource Summary

Overview of resources loaded by the page
Total
88 requests6183.99 KB
Image
16 requests4238.17 KB
Script
26 requests1323.19 KB
Font
8 requests478.82 KB
Stylesheet
2 requests70.78 KB
Other
30 requests57.91 KB
Document
6 requests15.13 KB
Media
0 requests0.00 KB
Third-party
73 requests1427.65 KB
Total: 249 requests • 13795.64 KB

Technology Report

Website Tech Stack Overview

BuiltWith Tech Stack
Active on Website
Inactive on Website

analytics

social-management
Last Detected: Jan 9, 2025
First Detected: May 10, 2017
application-performance
Last Detected: Jan 9, 2025
First Detected: Jan 13, 2013
audience-measurement
Last Detected: Jan 9, 2025
First Detected: Jan 13, 2013
visitor-count-tracking
Last Detected: Jan 9, 2025
First Detected: Jan 13, 2013
marketing-automation
Last Detected: Dec 17, 2024
First Detected: Feb 26, 2018
customer-data-platform
Last Detected: Jan 9, 2025
First Detected: Apr 8, 2018
mobile
Last Detected: Dec 22, 2024
First Detected: Apr 23, 2018
conversion-tracking
Last Detected: Jan 9, 2025
First Detected: May 10, 2017
conversion-optimization
Last Detected: Jan 9, 2025
First Detected: Jan 13, 2013
a/b-testing
Last Detected: Jan 14, 2013
First Detected: Jan 13, 2013
site-optimization
Last Detected: Jan 14, 2013
First Detected: Jan 13, 2013
retargeting-/-remarketing
Last Detected: Nov 29, 2023
First Detected: Sep 6, 2022
advertiser-tracking
Last Detected: Jan 5, 2025
First Detected: May 28, 2023
feedback-forms-and-surveys
Last Detected: Dec 22, 2024
First Detected: Nov 17, 2024

javascript

javascript-library
Last Detected: Jan 6, 2025
First Detected: Apr 28, 2011
jquery-plugin
Last Detected: Mar 16, 2018
First Detected: May 1, 2012
ui
Last Detected: Mar 16, 2018
First Detected: Jan 13, 2013
framework
Last Detected: Jan 9, 2025
First Detected: May 21, 2018
animation
Last Detected: Jan 14, 2013
First Detected: Jan 13, 2013
compatibility
Last Detected: Dec 29, 2021
First Detected: Mar 29, 2015

ads

retargeting-/-remarketing
Last Detected: Jan 9, 2025
First Detected: May 10, 2017
contextual-advertising
Last Detected: Mar 13, 2018
First Detected: Apr 28, 2011
demand-side-platform
Last Detected: Mar 13, 2018
First Detected: Mar 13, 2018
content-curation
Last Detected: Dec 27, 2019
First Detected: Jan 21, 2019

ssl

root-authority
Last Detected: Jan 6, 2025
First Detected: May 16, 2017
wildcard
Last Detected: Apr 17, 2018
First Detected: May 16, 2017

hosting

canadian-hosting
Last Detected: Jan 6, 2025
First Detected: May 16, 2017
cloud-hosting
Last Detected: Jan 9, 2025
First Detected: Feb 10, 2019
cloud-paas
Last Detected: Jan 9, 2025
First Detected: Feb 10, 2019
french-hosting
Last Detected: Jan 9, 2025
First Detected: Sep 30, 2019
indian-hosting
Last Detected: Dec 17, 2024
First Detected: Sep 30, 2019
server-location
Last Detected: Jan 6, 2025
First Detected: Oct 20, 2023
us-hosting
Last Detected: Jan 6, 2025
First Detected: Oct 4, 2018
german-hosting
Last Detected: Dec 13, 2024
First Detected: Aug 12, 2024

mx

transactional-email
Last Detected: Jan 5, 2025
First Detected: May 16, 2017
business-email-hosting
Last Detected: Jan 5, 2025
First Detected: May 16, 2017
dmarc
Last Detected: Jan 5, 2025
First Detected: Mar 14, 2022
secure-email
Last Detected: Jan 5, 2025
First Detected: Jun 14, 2023

widgets

fonts
Last Detected: Dec 17, 2024
First Detected: May 16, 2017
feedback-forms-and-surveys
Last Detected: Nov 20, 2024
First Detected: Jan 13, 2013
ticketing-system
Last Detected: Nov 10, 2019
First Detected: Aug 8, 2017
mobile
Last Detected: Jan 9, 2025
First Detected: Aug 30, 2018
wordpress-plugins
Last Detected: Jan 14, 2013
First Detected: Jan 13, 2013
bookmarking
Last Detected: Jan 14, 2013
First Detected: Jan 13, 2013
social-sharing
Last Detected: Jan 6, 2025
First Detected: Jan 13, 2013
live-chat
Last Detected: Dec 22, 2024
First Detected: Jan 21, 2019
tag-management
Last Detected: Jan 9, 2025
First Detected: Apr 23, 2023
privacy-compliance
Last Detected: Jan 9, 2025
First Detected: May 7, 2023
login
Last Detected: Dec 26, 2024
First Detected: Mar 29, 2023
image-provider
Last Detected: Jan 6, 2025
First Detected: Oct 2, 2018
captcha
Last Detected: Nov 20, 2024
First Detected: May 8, 2020
site-search
Last Detected: Oct 31, 2024
First Detected: May 26, 2022
ai
Last Detected: Dec 22, 2024
First Detected: Nov 17, 2024
bot-detection
Last Detected: Feb 29, 2024
First Detected: Jul 18, 2023

media

live-stream-/-webcast
Last Detected: Sep 6, 2020
First Detected: Sep 1, 2017
online-video-platform
Last Detected: Sep 6, 2020
First Detected: Jan 13, 2013
social-video-platform
Last Detected: Sep 6, 2020
First Detected: Sep 1, 2017
video-players
Last Detected: Jan 14, 2013
First Detected: Jan 13, 2013

payment

currency
Last Detected: Oct 1, 2024
First Detected: Apr 28, 2011
payment-acceptance
Last Detected: Oct 31, 2024
First Detected: May 8, 2020
checkout-buttons
Last Detected: Dec 22, 2024
First Detected: Nov 17, 2024
payments-processor
Last Detected: Dec 22, 2024
First Detected: Nov 17, 2024

link

financial
Last Detected: Jan 9, 2025
First Detected: Dec 19, 2023
policy
Last Detected: Jan 5, 2025
First Detected: Oct 14, 2024

cms

open-source
Last Detected: Jan 14, 2013
First Detected: May 1, 2012
blog
Last Detected: Oct 31, 2024
First Detected: Jan 13, 2013
ticketing-system
Last Detected: Jan 5, 2025
First Detected: Aug 17, 2023
hosted-solution
Last Detected: Jan 6, 2025
First Detected: Aug 9, 2018
simple-website-builder
Last Detected: Jan 6, 2025
First Detected: Aug 9, 2018
headless
Last Detected: Dec 22, 2024
First Detected: Nov 17, 2024
landing-page
Last Detected: Dec 17, 2024
First Detected: Jul 18, 2023