Comparing tracxn.com to stratechery.com

tracxn.com

stratechery.com

tracxn.com

Collection Period: Aug 2, 2012 - Jan 9, 2025

Website Overview

Year Founded

2013

Employee Count

500 - 1,000

Website Category

Finance/Finance

Traffic Report

Average Total Page Views

100

11,757,121

Average Monthly Visitors

100

2,547,561

Average Visit Duration

100

158 sec

Average Pages per Visit

100

4.62

Average Bounce Rate

100

0.37%

Traffic Trends

Traffic Sources

Search77.16%
Direct20.03%
Referrals2.13%
Social0.47%
Paid Referrals0.16%
Mail0.05%

Traffic Countries

Rankings

Global Ranking

20,786

Highest Traffic Country Ranking

2,984

Category Ranking

283

Engagement Metrics

Bounce Rate0.37%

Avg. Visit Duration2m 38s

Pages per Visit4.62

Relevant Keywords Report

Performance Report

First Contentful Paint

760.92 ms

Largest Contentful Paint

770.60 ms

Total Blocking Time

419.00 ms

Total Load Time

1126.59 ms

Core Web Vitals

Google Page Speed Insights Key Metrics

Performance Score

Detailed breakdown of performance metrics

First Contentful Paint (FCP)

0.8 s

Largest Contentful Paint (LCP)

0.8 s

Total Blocking Time (TBT)

420 ms

Cumulative Layout Shift (CLS)

Speed Index

1.1 s

Time to Interactive (TTI)

2.0 s

Max Potential First Input Delay (FID)

160 ms

Resource Summary

Overview of resources loaded by the page

Total

117 requests•2531.30 KB

Image

25 requests•1178.96 KB

Script

50 requests•775.06 KB

Font

4 requests•297.69 KB

Other

31 requests•121.65 KB

Document

2 requests•116.43 KB

Stylesheet

5 requests•41.52 KB

Media

0 requests•0.00 KB

Third-party

7 requests•189.92 KB

Total: 241 requests • 5252.53 KB

Technology Report

Website Tech Stack Overview

BuiltWith Tech Stack

Active on Website

Inactive on Website

javascript

javascript-library

Last Detected: Dec 28, 2024

First Detected: Dec 15, 2013

framework

Last Detected: Dec 28, 2024

First Detected: Feb 9, 2018

compatibility

Last Detected: Dec 28, 2024

First Detected: Sep 11, 2014

jquery-plugin

Last Detected: Dec 28, 2024

First Detected: Aug 23, 2015

Last Detected: Dec 28, 2024

First Detected: Dec 10, 2015

slider

Last Detected: Dec 28, 2024

First Detected: Apr 11, 2019

charting

Last Detected: Dec 28, 2024

First Detected: Sep 2, 2019

widgets

fonts

Last Detected: Dec 28, 2024

First Detected: Sep 12, 2013

social-sharing

Last Detected: Mar 25, 2015

First Detected: Sep 5, 2013

feedback-forms-and-surveys

Last Detected: Dec 28, 2024

First Detected: Mar 26, 2014

tag-management

Last Detected: Dec 28, 2024

First Detected: Nov 25, 2015

live-chat

Last Detected: Apr 9, 2020

First Detected: Feb 9, 2018

ticketing-system

Last Detected: Dec 28, 2024

First Detected: Jun 1, 2020

privacy-compliance

Last Detected: Dec 2, 2024

First Detected: Jun 3, 2021

image-provider

Last Detected: Aug 13, 2023

First Detected: Dec 10, 2015

Last Detected: Oct 24, 2024

First Detected: Apr 29, 2023

captcha

Last Detected: Apr 5, 2024

First Detected: Aug 16, 2023

wordpress-plugins

Last Detected: Jun 20, 2022

First Detected: May 28, 2014

error-tracking

Last Detected: Jul 13, 2016

First Detected: Jan 26, 2016

site-search

Last Detected: Dec 28, 2024

First Detected: May 23, 2022

bookings

Last Detected: Dec 28, 2024

First Detected: May 23, 2022

bot-detection

Last Detected: Dec 7, 2024

First Detected: Oct 14, 2024

analytics

application-performance

Last Detected: Dec 28, 2024

First Detected: Sep 12, 2013

audience-measurement

Last Detected: Jan 5, 2025

First Detected: Sep 12, 2013

visitor-count-tracking

Last Detected: Dec 28, 2024

First Detected: Sep 5, 2013

social-management

Last Detected: Jul 2, 2018

First Detected: Jan 2, 2014

marketing-automation

Last Detected: Sep 2, 2015

First Detected: Aug 18, 2015

conversion-optimization

Last Detected: Jan 5, 2025

First Detected: Sep 13, 2015

feedback-forms-and-surveys

Last Detected: Jan 5, 2025

First Detected: Feb 6, 2020

advertiser-tracking

Last Detected: Jul 2, 2018

First Detected: Sep 13, 2015

site-optimization

Last Detected: Sep 16, 2015

First Detected: Sep 13, 2015

conversion-tracking

Last Detected: Jul 2, 2018

First Detected: Jul 2, 2018

customer-data-platform

Last Detected: Jul 2, 2018

First Detected: Jul 2, 2018

mx

business-email-hosting

Last Detected: Jan 5, 2025

First Detected: Sep 5, 2013

dmarc

Last Detected: Jan 5, 2025

First Detected: Aug 27, 2015

transactional-email

Last Detected: Jan 5, 2025

First Detected: Sep 9, 2015

cms

open-source

Last Detected: Apr 27, 2023

First Detected: May 2, 2018

blog

Last Detected: Jun 20, 2022

First Detected: Aug 23, 2015

learning-management-system

Last Detected: Dec 28, 2024

First Detected: Dec 18, 2022

framework

schema

Last Detected: Jan 5, 2025

First Detected: Nov 14, 2020

wordpress-theme

Last Detected: Jun 20, 2022

First Detected: May 2, 2018

hosting

cloud-hosting

Last Detected: Jan 6, 2025

First Detected: May 30, 2013

cloud-paas

Last Detected: Jan 6, 2025

First Detected: May 30, 2013

us-hosting

Last Detected: Jan 5, 2025

First Detected: Aug 23, 2012

vps-hosting

Last Detected: Feb 28, 2013

First Detected: Aug 23, 2012

server-location

Last Detected: Jun 5, 2024

First Detected: Oct 19, 2023

uk-hosting

Last Detected: Aug 13, 2014

First Detected: Jun 5, 2014

dedicated-hosting

Last Detected: Aug 13, 2014

First Detected: Jun 5, 2014

canadian-hosting

Last Detected: Nov 10, 2022

First Detected: Feb 9, 2021

australian-hosting

Last Detected: Aug 27, 2023

First Detected: Aug 27, 2023

french-hosting

Last Detected: Oct 31, 2024

First Detected: Oct 31, 2024

ssl

root-authority

Last Detected: Jan 6, 2025

First Detected: Sep 11, 2014

extended-validation

Last Detected: Nov 9, 2014

First Detected: Sep 11, 2014

contextual-advertising

Last Detected: Sep 16, 2015

First Detected: May 28, 2014

retargeting-/-remarketing

Last Detected: Jul 2, 2018

First Detected: Jul 2, 2018

link

financial

Last Detected: Apr 21, 2024

First Detected: Jul 31, 2021

policy

Last Detected: Dec 2, 2024

First Detected: Dec 19, 2023

payment

currency

Last Detected: Apr 27, 2024

First Detected: Mar 23, 2020

checkout-buttons

Last Detected: Aug 13, 2023

First Detected: Aug 4, 2023

pay-later

Last Detected: Aug 13, 2023

First Detected: Aug 4, 2023

payments-processor

Last Detected: Aug 13, 2023

First Detected: Aug 4, 2023

media

video-players

Last Detected: Dec 28, 2024

First Detected: Sep 22, 2014

digital-video-ads

Last Detected: Dec 28, 2024

First Detected: Dec 18, 2022

enterprise

Last Detected: Dec 28, 2024

First Detected: Dec 18, 2022

live-stream-/-webcast

Last Detected: Dec 28, 2024

First Detected: Dec 18, 2022

online-video-platform

Last Detected: Dec 28, 2024

First Detected: Dec 18, 2022

video-analytics

Last Detected: Dec 28, 2024

First Detected: Dec 18, 2022

stratechery.com

Collection Period: Apr 20, 2013 - Jan 9, 2025

Website Overview

Year Founded

2013

Employee Count

0 - 10

Website Category

Finance/Finance

Traffic Report

Average Total Page Views

100

548,755

Average Monthly Visitors

100

284,265

Average Visit Duration

100

62 sec

Average Pages per Visit

1.93

Average Bounce Rate

100

0.59%

Traffic Trends

Traffic Sources

Direct56.58%
Search29.64%
Referrals9.46%
Social3.80%
Paid Referrals0.28%
Mail0.23%

Traffic Countries

Rankings

Global Ranking

197,689

Highest Traffic Country Ranking

82,445

Category Ranking

2,739

Engagement Metrics

Bounce Rate0.59%

Avg. Visit Duration1m 2s

Pages per Visit1.93

Relevant Keywords Report

Performance Report

First Contentful Paint

735.05 ms

Largest Contentful Paint

1244.03 ms

Total Blocking Time

1627.00 ms

Total Load Time

2519.04 ms

Core Web Vitals

Google Page Speed Insights Key Metrics

Performance Score

Detailed breakdown of performance metrics

First Contentful Paint (FCP)

0.7 s

Largest Contentful Paint (LCP)

1.2 s

Total Blocking Time (TBT)

1,630 ms

Cumulative Layout Shift (CLS)

0.001

Speed Index

2.5 s

Time to Interactive (TTI)

8.8 s

Max Potential First Input Delay (FID)

220 ms

Resource Summary

Overview of resources loaded by the page

Total

171 requests•12597.00 KB

Image

56 requests•7137.21 KB

Script

42 requests•5006.57 KB

Document

18 requests•244.99 KB

Font

8 requests•127.50 KB

Stylesheet

11 requests•46.44 KB

Other

36 requests•34.29 KB

Media

0 requests•0.00 KB

Third-party

166 requests•12420.47 KB

Total: 508 requests • 37614.46 KB

Technology Report

Website Tech Stack Overview

BuiltWith Tech Stack

Active on Website

Inactive on Website

ad-analytics

Last Detected: Jun 19, 2013

First Detected: Jun 14, 2013

ad-network

Last Detected: Nov 2, 2021

First Detected: Nov 2, 2021

retargeting-/-remarketing

Last Detected: Nov 2, 2021

First Detected: Nov 2, 2021

ad-server

Last Detected: Jan 5, 2025

First Detected: Jun 3, 2021

widgets

wordpress-plugins

Last Detected: Jan 5, 2025

First Detected: Apr 20, 2013

social-sharing

Last Detected: Mar 31, 2015

First Detected: Jul 19, 2013

tag-management

Last Detected: Jan 5, 2025

First Detected: Jun 14, 2013

customer-data-platform

Last Detected: Jun 19, 2013

First Detected: Jun 14, 2013

feedback-forms-and-surveys

Last Detected: Jan 5, 2025

First Detected: Apr 20, 2013

site-search

Last Detected: Dec 23, 2022

First Detected: Apr 22, 2015

image-provider

Last Detected: Mar 1, 2021

First Detected: Oct 12, 2015

fonts

Last Detected: Oct 17, 2017

First Detected: Sep 6, 2017

privacy-compliance

Last Detected: Jan 5, 2025

First Detected: Apr 11, 2024

live-chat

Last Detected: Jul 14, 2023

First Detected: Dec 14, 2021

media

online-video-platform

Last Detected: Jan 5, 2025

First Detected: Jun 22, 2013

video-players

Last Detected: Feb 14, 2022

First Detected: Jun 22, 2013

live-stream-/-webcast

Last Detected: Jan 5, 2025

First Detected: Dec 31, 2013

social-video-platform

Last Detected: Jan 5, 2025

First Detected: Dec 31, 2013

analytics

audience-measurement

Last Detected: Jan 7, 2025

First Detected: Apr 20, 2013

mobile

Last Detected: Jun 19, 2013

First Detected: Jun 14, 2013

application-performance

Last Detected: Jan 7, 2025

First Detected: Apr 20, 2013

visitor-count-tracking

Last Detected: Jan 7, 2025

First Detected: Apr 20, 2013

mx

business-email-hosting

Last Detected: Jan 5, 2025

First Detected: May 4, 2013

transactional-email

Last Detected: Jan 5, 2025

First Detected: Apr 13, 2015

dmarc

Last Detected: Jan 5, 2025

First Detected: Oct 31, 2017

campaign-management

Last Detected: Jan 5, 2025

First Detected: Feb 15, 2018

hosting

us-hosting

Last Detected: Jan 5, 2025

First Detected: May 4, 2013

vps-hosting

Last Detected: Jan 6, 2016

First Detected: May 4, 2013

dedicated-hosting

Last Detected: Nov 30, 2016

First Detected: Jan 13, 2016

cloud-paas

Last Detected: Jan 5, 2025

First Detected: Dec 14, 2016

indian-hosting

Last Detected: May 27, 2021

First Detected: Dec 14, 2016

cloud-hosting

Last Detected: Dec 14, 2021

First Detected: Feb 16, 2018

wordpress-hosting

Last Detected: Jan 5, 2025

First Detected: May 1, 2019

belgian-hosting

Last Detected: Jan 5, 2025

First Detected: Sep 10, 2021

server-location

Last Detected: Dec 4, 2024

First Detected: Oct 27, 2023

dutch-hosting

Last Detected: Nov 26, 2020

First Detected: Nov 26, 2020

cms

open-source

Last Detected: Jan 7, 2025

First Detected: Apr 20, 2013

blog

Last Detected: Jan 7, 2025

First Detected: Apr 20, 2013

financial

Last Detected: Dec 15, 2021

First Detected: Sep 30, 2021

forum-software

Last Detected: Jan 5, 2025

First Detected: Jun 3, 2021

javascript

javascript-library

Last Detected: Jan 7, 2025

First Detected: Apr 20, 2013

jquery-plugin

Last Detected: Jan 5, 2025

First Detected: Apr 20, 2013

Last Detected: Jan 5, 2025

First Detected: Apr 20, 2013

compatibility

Last Detected: Nov 2, 2021

First Detected: Apr 20, 2013

framework

Last Detected: Jan 5, 2025

First Detected: Jun 3, 2021

payment

checkout-buttons

Last Detected: Jan 5, 2025

First Detected: May 11, 2015

payments-processor

Last Detected: Jan 5, 2025

First Detected: May 11, 2015

currency

Last Detected: Jan 7, 2025

First Detected: Apr 20, 2013

payment-acceptance

Last Detected: Jan 5, 2025

First Detected: Jan 14, 2020

pay-later

Last Detected: Jan 5, 2025

First Detected: Jan 4, 2022